Marketing Officer

Marketing Officer
June 27, 2024 administrateur
  • Full Time
  • Nairobi


SHOFCO Overview

Shining Hope for Communities (SHOFCO) is an internationally recognized grassroots organization that unlocks the potential of urban slum dwellers to lead hopeful and fulfilling lives. SHOFCO disrupts survival mode by providing critical services including health care, clean water, education, and economic empowerment; and linking these efforts to a community-led advocacy platform. SHOFCO currently impacts over 2.4 million people across 17 urban slums in Kenya and is the largest employer in Kibera. SHOFCO is a trusted name and service provider in Kibera with a 10-year track record. For more information, please visit /

Job Overview

Reporting to the Head of Operations, the individual will be responsible for conducting research, develop marketing strategies, market intelligence & monitoring and report market development and activities in areas of product pricing, distribution and promotions.

This role is also responsible for supporting business development in member recruitment, deposit mobilization and loans in line with the Sacco’s strategic goals.


Job Code – SJ/06

Location – Nairobi

Division – Operations Function

Reports  to Head of Operations

Travel Required – When advised or necessary

Terms – 2-year contract, renewable on performance

Work Pattern/Hours – As per the Sacco’s HR Policy. Full time

Key Responsibilities / Duties/ Tasks


  • Planning & overseeing new market initiatives & ensure marketing campaigns are executed within budget limits,
  • Recruitment of new Sacco members
  • To provide feedback to the SACCO on members’ issues and expectations
  • Reactivation of Dormant accounts
  • Market and sell all Sacco products and services to all Sacco members, customers and prospects.
  • Formulate and implement marketing plans including relevant customer acquisition and develop programs.
  • Achieving set targets for alternative banking channels
  • Providing information for decision making through properly prepared and timely reports.
  • Take responsibility for specific market campaigns within regions
  • Organizing and hosting presentations and customer visits
  • Attend relevant trade exhibitions and meeting to recruit
  • Keeping track of members/customers with outstanding Sacco Loans
  • Prepare and submit monthly reports
  • Carryout regular market research, competitor and customer surveys.
  • Identify market and develop ways of entry into the markets.
  • Support events planning and management for all Sacco activities, e.g. Member Education, AGM, Ushirika Day, ASK Shows, etc.
  • Research on new products and services
  • Update and manage social media pages and online interactions
  • Any other duties as may be assigned by the Head of Operations

Job Competencies (Knowledge, Experience and Attributes / Skills).

Essential skills and Key Attributes

  • Market intelligence and business development skills
  • Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business
  • Excellent communication, influencing and presentation skills.
  • Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients
  • Ability to lead and work within a team
  • Exceptional organization skills and a strong work ethic
  • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
  • Ability to handle pressure and meet deadlines
  • Good understanding of the internal policies, systems and procedures of a SACCO
  • Creative and innovative.
  • Computer literacy skills with Demonstrated experience in Microsoft Office, spreadsheet and PowerPoint applications


  • A Bachelor’s Degree in Marketing, Economics, Commerce or Business Management Business related degree
  • A bias in Marketing preferred
  • At least 2-3 years’ experience a similar environment preferably a financial institution
  • How to Apply

    We are an equal opportunity employer and value diversity in our organization, all interested applicants should send their applications together with a detailed Cover letter and CV to [email protected] with a clear subject line “Marketing Officer”. Female candidates are highly encouraged to apply. Only shortlisted candidates will be contacted.   Applications should reach us no later than 8th July 2024. 

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